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The challenge of reporting across GCC markets and languages for ecomm aggregator

  • Service Category:Marketing Analytics
  • Vertical:E-Commerce
  • Region:GCC
/ 01

Brief

The potential to track, measure and revamp digital campaigns and the ability to measure success on ad spends across geographies.

CHALLENGES

  • The brand was running campaigns across countries and in multiple languages, gaining a comprehensive view of all campaigns performance became a challenging task and struggled to bring out market wise actionable insights on time.

IDEAL
SOLUTION

  • Unified view for all digital campaigns with planned v/s actual performance view./li>

Icogz unified campaigns analytics across platforms and helped the brand to understand performance in real time – both at an aggregated level and down to individual markets, languages and platforms. This enabled the brand to derive actionable insights – helping them to drive change at strategy and execution level.

DESIRED
OUTCOMES

  • Automate data collections from different sources. Analytics from campaigns on multiple platforms, countries and languages are reported on a single dashboard.

Time spent on analysis of real time reported data Improved campaign optimization process with additional insights coming from cross platform analysis

/ 02

SOLUTION

CROSS
PLATFORM
INSIGHTS

  • Data is obtained through deep API integrations into all channels that the brand may be using, thus ensuring a custom built dashboard suited to view KPI outputs.

SELL
THROUGH
METRICS

  • SKU level data in multiple layers from the ecommerce platform, processed to give actionable insights on sell through from different regions.

/ 03

INTEGRATIONS

Integrations across different platforms and tools are done to understand interplay and derive sharp insights.

Our data models show that we have a 100% response rate.

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