The challenge of reporting across GCC markets and languages for ecomm aggregator

• The brand was running campaigns across countries and in multiple languages, gaining a comprehensive view of all campaigns performance became a challenging task and struggled to bring out market wise actionable insights on time.

• Unified view for all digital campaigns with planned v/s actual performance view./li>

Icogz unified campaigns analytics across platforms and helped the brand to understand performance in real time – both at an aggregated level and down to individual markets, languages and platforms. This enabled the brand to derive actionable insights – helping them to drive change at strategy and execution level.

• Automate data collections from different sources. Analytics from campaigns on multiple platforms, countries and languages are reported on a single dashboard.

Time spent on analysis of real time reported data Improved campaign optimization process with additional insights coming from cross platform analysis