The potential to track, measure and revamp digital campaigns and the ability to measure success on ad spends
Icogz unified campaigns analytics across platforms and helped the brand to understand performance in real time – both at an aggregated level and down to individual markets, languages and platforms. This enabled the brand to derive actionable insights – helping them to drive change at strategy and execution level.
Time spent on analysis of real time reported data Improved campaign optimization process with additional insights coming from cross platform analysis
Integrations across different platforms and tools are done to understand interplay and derive sharp insights.
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