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Store health score of a leading apparel retail chain

  • Service Category:Marketing Analytics
  • Vertical:Retail
  • Region:India
/ 01

Brief

Monitor and optimize store health score across different cities taking into account a variety of factors like sales performance, inventory management, customer satisfaction, and employee engagement.

CHALLENGES

  • The brand has offline stores across the country making it difficult to measure performance.
  • Long turnaround time for different reporting activities.

Setting the uniform key metrics replicating across multiple cities and deriving patterns for corrective actions.

IDEAL
SOLUTION

  • Customer interest conversion rate and value of ticket sizes.
  • Standardization of reporting metrics across platforms.

Real time data gathering from multiple sources/platforms in a standard format helps in fast and data led decision making.

DESIRED
OUTCOMES

  • Measure Sales, Customer, Presence and Category performance.
  • Processed analytics for output metrics.

Regular interval updates across multiple states with uniform metrics to plan appropriate communications.

/ 02

SOLUTION

A national unified view of the customer personas with sales and performance.

STORE
SCORING
MATRIX

  • Data is obtained through deep API integrations of bill sizes, conversion percentages, profit percent and growth across SKUs.

CUSTOMER
PERSONA
MATRIX

  • Data collation on customer footfalls, frequency of visit, retention rates, engagement rate and loyalty metrics.

/ 03

INTEGRATIONS

Integrations across different platforms and tools are done to understand interplay and derive sharp insights.

Our data models show that we have a 100% response rate.

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