icogz unified analytics from multiple platforms across paid, owned and earned mediums and helped the brand to understand the strengths and weaknesses in real time – both at an aggregated level and down to individual digital platforms
Time to report reduced from once per week to real time. Analytics from multiple platforms are reported on a single dashboard with viewing habits from different regions and age cohorts .
Integrations across different platforms and tools are done to understand interplay and derive sharp insights.
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