OTT platform trying to understand the non english content viewing

• Unification of analytics from multiple digital assets like app and website The brand was present on multiple digital platforms, gaining a comprehensive view of all assets like text video and images became a challenging task and struggled to bring out a unified view of the same

• Unified view for all digital consumer touch points.

icogz unified analytics from multiple platforms across paid, owned and earned mediums and helped the brand to understand the strengths and weaknesses in real time – both at an aggregated level and down to individual digital platforms

• Automate data collections from different sources . Analytics from apps, websites on multiple social platforms and viewing habits analytics