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An Ecommerce aggregator wanted online sale and social media insights as a backend enabler

  • Service Category:Marketing Analytics
  • Vertical:Retail Intelligence
  • Region:India
/ 01

Brief

Online shopping behavior of consumers on the aggregator platform as a subscribed service by the platform retailers.

CHALLENGES

  • The retailer brand on the aggregator platform was not able to understand the different ecommerce metrics for improving performance.

IDEAL
SOLUTION

  • Provide insights to all the retailers on the platform on their metrics in regular intervals as a service.

DESIRED
OUTCOMES

  • The participating retailers use the insights and change as per online recommendations for increasing engagement and business.

/ 02

SOLUTION

icogz was integrated on the aggregator backend to give real time insights across all the participating brands.

PLATFORM
INSIGHTS

  • Data is obtained through the API integrations into all channels the brand may be using, thus ensuring a custom built tool for the aggregator

ECOMMERCE
METRICS

  • Sales, customer journey, traffic flow from different sources gets compiled for the retailer to understand a view of the business.

/ 03

INTEGRATIONS

Integrations across different platforms and tools are done to understand interplay and derive sharp insights.

Our data models show that we have a 100% response rate.

EMAIL

[email protected]

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