Understanding social media platforms and how consumers interact with the brand with different social media assets.
Understanding the types of content pieces used and the tonality in the communication for various topics.
Real time data gathering of a asset from multiple platforms in a single view helped in fast and data led decision making.
Improved campaign optimization process with additional insights coming through cross platform analytics.
A dashboard with performance metrics of engagements and interactions from all platforms.
Integrations across different platforms and tools are done to understand interplay and derive sharp insights.
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