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A stock broking house doing a social media audit

  • Service Category:Marketing Analytics
  • Vertical:Retail Intelligence
  • Region:India
/ 01

Brief

Understanding social media platforms and consumers interact with the brand with different assets.

CHALLENGES

  • The brand has content posted across all social media platforms and trying to understand their inputs
  • Types of Assets like image, video and text for the different platforms.

Understanding the types of words used and the tonality in the assets for any topic .

IDEAL
SOLUTION

  • Real time outputs for all posts
  • Engagements and interactions across different platforms.

Real time data gathering of a asset from multiple platforms in a single view helps in fast and data led decision making.

DESIRED
OUTCOMES

  • Automate data collation from different sources
  • Processed analytics for every platform.

Improved campaign optimization process with additional insights coming from cross platform analytics.

/ 02

SOLUTION

A dashboard with performance metrics of engagements and interactions for all platforms.

PLATFORM
INSIGHTS

  • Data is obtained through API integrations into all channels the brand is using,including competition to understand the efficacy of the posts.

ASSET TO
PLATFORM
RELEVANCE

  • Insights from the posts of different images and videos on different platforms.

/ 03

INTEGRATIONS

Integrations across different platforms and tools are done to understand interplay and derive sharp insights.

Our data models show that we have a 100% response rate.

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