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Marketing team struggled to analyze reports coming from different sources and varied reporting templates.

  • Service Category:Marketing Analytics
  • Vertical:BFSI
  • Region:India
/ 01

Brief

How does business take data driven decision making real time?

CHALLENGES

  • Presence on multiple platforms with no standard reporting structure.
  • Manual monitoring of the platforms.

Realtime view of campaign data coming from different platforms delayed reporting which led to critical issues not being addressed quickly.

IDEAL
SOLUTION

  • Unification of data coming from multiple platforms.
  • Single view of all data sources.

Real time data gathering from multiple sources/platforms. Actionable insights through data visualization.

DESIRED
OUTCOMES

  • Seamless data gathering from disparate data sources.
  • Proactive actions based on insights coming from real time data.

Cross platform analysis leading to rationalisation of costs/efforts on specific platforms. Time critical data points were highlighted before they become critical.

/ 02

SOLUTION

icogz platform insights with managed service was used to analyse digital campaigns and online reputation. Fast and accurate digital tracking and reporting with always on feature.

CROSS
PLATFORM
INSIGHTS

  • Track impact of digital campaigns and mentions across all channels.
  • Fast feedback for each channel's performance and new content recommendations.

CRISIS
MANAGEMENT

  • Real-time monitoring of product/service crisis, such as downtime and influencer complaints.
  • Provide strategic advice on response actions and measurement of impact.

Brand
REPUTATION

  • Priority monitoring of brand's mentions across web and social.
  • Use multi-team escalation matrix linked to WhatsApp reporting streams to ensure fast dissemination.

/ 03

INTEGRATIONS

Integrations across different platforms and tools are done to understand interplay and derive sharp insights.

Our data models show that we have a 100% response rate.

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