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Marketing team struggled to analyze reports coming from different sources and varied reporting templates.

  • Service Category:Marketing Analytics
  • Vertical:Private Bank
  • Region:India
/ 01

Brief

How does business take data driven decision making real time for a collaborative working across teams

CHALLENGES

  • Presence on multiple platforms with no standard reporting structure
  • Manual monitoring of the platforms

Realtime view of campaign data coming from different platforms delayed reporting led to critical issues not addressed quickly

IDEAL
SOLUTION

  • Unification of data coming from multiple platforms
  • Single view of all mentions

Real time data gathering from multiple sources/platforms Actionable insights through data visualization

DESIRED
OUTCOMES

  • Seamless data gathering from disparate sources
  • Proactive actions based on insights coming from real time data

Cross platform analysis leading to rationalisation of costs/efforts on specific platforms Time critical data points are highlighted before critical

/ 02

SOLUTION

icogz platform insights with managed service was used to analyse digital campaigns and CXO online reputation. Fast and accurate digital tracking and reporting, seven days a week.

CROSS
PLATFORM
INSIGHTS

  • Track impact of digital campaigns and mentions across all channels.
  • Fast feedback on per-channel performance and new content recommendations.

CRISIS
MANAGEMENT

  • Real-time monitoring of bank crisis, such as net banking or app downtime and influencer complaints.
  • Provide strategic advice on response actions and measurement of impact

CXO
REPUTATION

  • Priority monitoring of mentions of key management across web and social.
  • Use multi-team escalation matrix linked to WhatsApp reporting streams to ensure fast update dissemination.

/ 03

INTEGRATIONS

Integrations across different platforms and tools are done to understand interplay and derive sharp insights.

Our data models show that we have a 100% response rate.

EMAIL

[email protected]

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