Understanding consumer behavior for a leading denim brand in India for both offline and online channels, and how consumers interact with the brand in each of these contexts.
Reports collation was an issue with lot of time being spent gathering data Long time to report led to delayed campaign optimization activities
Real time data gathering from multiple sources/platforms in a standard format helps in fast and data led decision making
Time spent on analysis of real time reported data Improved campaign optimization process with additional insights coming from cross platform analysis
A funnel of different platform inputs to give view of customer behaviour and sales
Integrations across different platforms and tools are done to understand interplay and derive sharp insights.
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