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Business team wanted to understand omnichannel behaviour and their contexts.

  • Service Category:Marketing Analytics
  • Vertical:Retail Intelligence
  • Region:India
/ 01

Brief

Understanding consumer behavior for a leading denim brand in India for both offline and online channels, and how consumers interact with the brand in each of these contexts.

CHALLENGES

  • The brand has offline stores , present on marketplaces and own website
  • Time to report , consumer behaviour across different platforms

Reports collation was an issue with lot of time being spent gathering data Long time to report led to delayed campaign optimization activities

IDEAL
SOLUTION

  • Unification of data coming from multiple platforms in a regular period
  • Standardization of reporting metrics across platforms

Real time data gathering from multiple sources/platforms in a standard format helps in fast and data led decision making

DESIRED
OUTCOMES

  • Seamless data gathering from disparate sources
  • Processed analytics for output metrics

Time spent on analysis of real time reported data Improved campaign optimization process with additional insights coming from cross platform analysis

/ 02

SOLUTION

A funnel of different platform inputs to give view of customer behaviour and sales

CROSS
PLATFORM
INSIGHTS

  • Data is obtained through API integrations into all channels the brand may be using, thus ensuring a custom built tool suited to view KPI outputs.

SELL
THROUGH
METRICS

  • SKU data in multiple layers from omni channels processed to give actionable insights on sell through across platforms and regions

/ 03

INTEGRATIONS

Integrations across different platforms and tools are done to understand interplay and derive sharp insights.

Our data models show that we have a 100% response rate.

EMAIL

[email protected]

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