Business team wanted to understand omnichannel behaviour and their contexts.

• The brand has offline stores , present on marketplaces and own website
• Time to report, consumer behavior across different platforms

Reports collation was an issue with lot of time being spent gathering data. Long time to reporting led to delayed campaign optimization activities.

• Unification of data coming from multiple platforms in a regular period.
• Standardization of reporting metrics across platforms.

Real time data gathering from multiple sources/platforms in a standard format helped in fast and data led decision making .

• Seamless data gathering from disparate sources.
• Processed analytics for output metrics.

Time spent on analysis of real time reported data. Improved campaign optimization process with additional insights coming from cross platform analysis.