Leading beverage brand wanted to understand the media effectiveness for its top brands in specific markets

• The digital & TV media effectiveness across markets with effect on sales.

While the client had their own attribution models the market wise impressions and GRP were collated for a period to understand band wise sales for different pack sizes.

• The market mix attribution is to identify effective channels and tactics for reaching and engaging customers, and to optimize marketing budgets .

• Based on attribution modelling understanding the efficacy of the different TV channels and social media platforms on the brand sales .