Digital and TV media effectiveness for a leading beverage brand in India in 12 specific markets
While the client had their own attribution models the market wise impressions and GRP were collated for a period to understand band wise sales for different pack sizes.
A market wise Media Matrix for impressions and sales was derived to understand the efficacy of the different channels used under TV and digital.
Integrations across different platforms and tools are done to understand interplay and derive sharp insights.
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