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The marketing team struggled with incorrect implementation of Google analytics and review management.

  • Service Category:Marketing Analytics
  • Vertical:BFSI
  • Region:India
/ 01

Brief

Harmonise data updates and reports with timely audits for correct insights outputs.

CHALLENGES

  • Ongoing website updates led to incorrect data reporting in Google Analytics.
  • Multiple Google Business Profile locations led to fragmented reporting.

New website pages/content was added on continuous basis where link structure was not correctly followed. No single tool to view all location reviews data this led to delayed response management and inaccurate location information on public platforms.

IDEAL
SOLUTION

  • AI based links checking and highlighting pages with broken/incorrect link structure.
  • Unified dashboard with all Google Business Profile locations listed.

Automated checklist for all new content going up on business profile listings.

DESIRED
OUTCOMES

  • Accurate reporting in analytics tool.
  • Simplified business locations listings information.

Better customer content consumption experience monitoring of business locations data at country, zonal, state, city or single branch level.

/ 02

Solution

icogz tool for optimisation of digital marketing analytics and Plomotion managing branch's digital presence, icogz AI bot delivered powerful insights within days, while Plomotion tracked branch location reviews.

ENHANCED
ANALYTICS

  • AI bot, Aryabot quickly identified major errors in Google Analytics tracking introduced by website updates.
  • Fast reporting meant the errors could be fixed, avoiding significant data loss.

REVIEW
MANAGEMENT

  • All branches reviews on Google and FB were managed through Plomotion tool.
  • Marketing team could immediately respond to reviews, update photos and ensure consistent communication.

FAST
DEPLOYMENT

  • On boarding team helped to connect icogz and complete team training within 7 working days.
  • First AI insights delivered in the following week.

/ 03

INTEGRATIONS

Integrations across different platforms and tools are done to understand interplay and derive sharp insights.

Our data models show that we have a 100% response rate.

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