The challenge to combine CRM and marketing analytics to implement effective lead generation campaigns
More than 4-5 days for compilation of Leads MIS, married to Sources / Creatives to measure Impact Manual Effort in collating and consolidating the data from multiple Panels / Reports into one single disposition worksheet
Multiple CRMs made the consolidation process very complicated and manual effort was tedious and repetitive. Analytics insights were available post a lag of 48 – 72 hours, which led to slow response times in campaigns
Automated MIS & Reporting Faster Lead Processing & Closure Profiled Campaigns to Lost Opportunities End to End Customer Profile on a single dashboard
Icogz was implemented across multiple call centres to optimise the entire Lead Management Process from capture to sales to closure.
icogz has helped us reduce 70% of manual effort by automating an equivalent number of processes to streamline and augment our Enquires across all campaigns. In the first month itself we witnessed a 10% rise in Customer Conversions.
A comprehensive MarTech Stack for the entire Digital setup running on the cloud, ensuring availability and security of the data. Integrate icogz with your existing and future applications for scalability as usage increases.
Scaling your icogz solution is both easy and flexible. Number of users, volume of data, number of operations etc can all grow easily with your business.
Combine the 99.99% high availability SLA with enterprise-grade security. Ensure the right people can access the solution while protecting your valuable data.
Integrate your icogz dashboards and analytics with other services, including Business Intelligence and Machine Learning.
Integrations across different platforms and tools are done to understand interplay and derive sharp insights.
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