• Resources
• >
• OTT platform trying to understand the non english content viewing

OTT platform trying to understand the non english content viewing

/ 01 Brief

To track, measure app and website content viewing habits in a unified board.

CHALLENGES

Unification of analytics from multiple digital assets like app and website The brand was present on multiple digital platforms, gaining a comprehensive view of all assets became a challenging task and struggled to bring out a unified view of the same.

IDEAL SOLUTION

Unified view for all digital consumer touch points.
icogz unified analytics from multiple platforms across paid, owned and earned mediums and helped the brand to understand the strengths and weaknesses in real time – both at an aggregated level and down to individual digital platforms

DESIRED OUTCOMES

Automate data collections from different sources . Analytics from apps, websites on multiple social platforms and viewing habits analytics.

/ 02 SOLUTION

CROSS PLATFORM INSIGHTS

Data is obtained through deep API integrations into all channels the OTT platform was present on for a unified view
Time to report reduced from once per week to real time. Analytics from multiple platforms are reported on a single dashboard with viewing habits from different regions and age cohorts .

/ 03 INTEGRATIONS

Integrations across different platforms and tools are done to understand interplay and derive sharp insights.

Recommended for you

• September 11, 2024

  BIBlog

  Unlocking the Power of Business Intelligence: Turning Data into Actionable Insights View Now
• September 06, 2024

  BlogData Security

  Data Security in AI: Striking the Delicate Balance Between Actionable Insights and Confidentiality View Now
• September 06, 2024

  AIBI+1

  AI and ML Innovations: Revolutionising Business Intelligence View Now
• September 06, 2024

  AIBI+1

  From Raw Data to Actionable Insights: A Complete Overview of Business Intelligence View Now