Marry Omni Channel Business data and gain insights into business
decisions across Online & Offline touchpoints.
Evaluate consumer buying patterns that aid quicker and efficient decision making.
- Insights on customer behaviour based on Purchase / Engagement behaviour
- Understand Product / SKU Movements based on Customer behaviour
- Identify trends on Product Mix based on Customer Intent (in-store / online / Marketplaces)
Score your Stores on Factors that influence Brand dominance
- Proprietary Scoring Matrix for Store Performance based on Business Plans
- Identify Factors affecting store performance on a real-time basis
- Compare Newly Launched store performance to Company benchmarks and identify areas of improvement to reduce the time taken to profitability
iforesee (Category foresight)
Identifying signals before they become a trend
- Early view of emerging trends based on factors such as social media, searches and sales.
- Insights on trends across various segments such as categories, materials, designs, colours, features, among others.
- Competitor pricing and stocking insights
- Position of a trend in its adoption curve
Optimizing your Revenue Potential using icogz Sellthru View
- Market data layered intelligently onto your sales data
- Product lines identified as laggards and stars using brand-specific customised machine learning algorithms
- Timely interventions to aid in saving capital, cost, and inventory space
- Automated Sellthru process for efficiency
Data-led assortment planning
Understanding gaps in your product assortment across multiple categories.
- Insights on product assortment based on buying patterns, product demand elasticities, pricing bands, among other aspects
- Best suited product lines for business growth across channels
- Product expansion opportunities based on market comparisons
Unifying the Voice of the Customer (VOC) online and offline touchpoints
- Category segmentation and sentiment analysis delivered through advanced machine learning algorithms
- Insights on reviews received to understand problem areas and strengths both at national and store level
- Impact of reviews on the customer funnel starting from footfalls to sales
Enabling business foresight