It is the effective categorizing of data to provide critical information to key decision makers. This service helps in converting Historical & Real-time and Traditional & Big data into actionable insights allowing to push the boundaries of the company’s growth and profitability.
LEAD SCORING MODEL
It is an automated, scientific way to rate, rank, and prioritize sales leads to improve the efficiency and effectiveness of Sales & Marketing operations. The scoring is done based on multiple attributes that help in determining the quality of the lead. Historical data is analyzed to build this model. Data collected at the enquiry stage is analyzed to create a working model first, which is then perfected over a prolonged period. A great lead scoring model facilitates in closing more deals resulting in the company’s growth.
Dashboards are used to track KPI metrics that are important to the business. In today’s fast-paced business environment, it is important to quickly obtain visibility of campaign performance or sales pipeline. Dashboards act as a powerful reporting tool to easily organize and track the business KPIs to offer one detailed report. It helps in transforming data into insights to chalk out future business plans.
Data visualization is the graphical representation of information and data, by using visual elements like charts, graphs and maps. Data visualization tools provide an accessible way to see and understand trends, outliers and patterns in data. A good visual representation tells an insightful story by removing the noise from data and only highlighting valuable information. Its main goal is to distil large datasets into visual graphics to allow for an easy understanding of complex relationships within the data. It is often used interchangeably with terms such as information graphics, statistical graphics, and information visualization that helps in creating impactful presentations.
SENTIMENT ANALYSIS / TEXT MINING
Sentiment analysis and Text Mining use Natural Language Processing to mine blogs, inbound email marketing, and social media platforms to learn about stakeholder’s opinions and to identify communities of interest. Sentiment analysis provides an overview of a brand’s online reputation without having to read thousands of customer comments.
Propensity and uplift models are used to drive greater personalization. It’s a way to identify who among the audience is most likely to make a purchase, accept an offer, or sign up for a service. This allows to target the audience with very specific personalized products, messages, and offers to give them the nudge they need to make the decision. These models are used to streamline the sales funnel, effectively turning marketing into a finance exercise. Once the value of any given customer is estimated, it can be treated accordingly to maximize ROI.
Segmenting enables the creation of a highly personalized and targeted actionable for the audience. After diagnosing customer pattern, the behavioural analytics helps in dealing with the target audience and decide on a plan of action. AI automatically segments users based on their history, demographics and preferences for effective targeting.
VIRTUAL PERSONAL ASSISTANT/CHATBOT
A recommender system that provides prospects and consumers with personalized recommendations to give them direction, help them make the right decisions and convert them into clients. Categorized as either collaborative filtering or a content-based system, recommendation systems ultimately changes the user experience and create customer satisfaction.